Our Story

Gabriella Amoura was born from a desire to bring honesty and humanity back into jewelry. For too long, luxury has been defined by hidden markups, closed-door sourcing, and a polished image that rarely shows what’s real. We believe you deserve better. Our mission is to open the curtain—revealing how fine jewelry is made, what it truly costs, and why ethical materials matter.

Our name is a tribute to our abuela, Gabriella—an elegant, strong, deeply loving woman who taught us that beauty means more when it has meaning behind it. Her legacy inspires every piece we create. With lab-grown diamonds, recycled gold, and transparent craftsmanship, we’re building a modern jewelry house rooted in integrity, compassion, and timeless design.

This is jewelry you can feel good about—crafted with care, shared with honesty, and created to celebrate the moments and people you love most.